Virgin Radio2001 to 2004
Radio first. Producing at Virgin Radio in London, and presenting on the station's Liquid London show.
My work
Oldest first.
Journalism2002 to 2010
Alongside the day jobs, writing for the Guardian, the Independent, Wired, the South China Morning Post and the Times.
NME.COM2004 to October 2007
Editor of NME.COM. The site was edited separately from the magazine, and I reported to Steve Sutherland.
In 2005 we integrated the news operation into the website and rebuilt the site from the ground up around video, audio and community. In 2006 we launched its US operation, with offices in Los Angeles and New York. That year NME.COM won the Association of Online Publishers' first Chairman's Award and the BT Digital Music Award, and Press Gazette named me one of its 50 People Shaping Online Journalism.
Sky2007 to 2009
Strategy, product and content for BSkyB's new content division.
Gigulate2009
Founded a machine-learning news product: natural language processing that found, aggregated and made sense of content to build a live homepage for every topic.
Global Radio2009 to 2013
Ran digital for the UK's largest commercial radio group, home to Capital, Heart, Classic FM, XFM and LBC: a cross-functional organization and P&L of sixty-plus people across product, content, data, marketing and engineering, in a matrix of a hundred and fifty across the country.
We launched CapitalFM.com, Heart.co.uk and ClassicFM.com. Capital's app reached the UK top ten and CapitalFM.com became one of the five largest social media brands in the country.
BBC2013 to 2014
Product lead for special projects across BBC News, Television and Radio.
Synkio2014 to 2016
Founded Synkio, a two-sided marketplace for music licensing used by agencies, film-makers and producers around the world. We took it from zero to profit, from Los Angeles.
Advisory2014 to now
Since 2014, product and strategy advisory for Google, the BBC, NBC Universal, Pottermore, the Daily Telegraph and PayPal.
SYPartners2016 to 2023
Seven years alongside Fortune 50 CxOs on organizational transformation, as strategy director and engagement leader in San Francisco and then principal in Los Angeles. It is where I kept seeing the two problems Parafoil now exists to solve: organizations with no real picture of how they behave, and leaders without the support to deliver what is expected of them.
Applied Humanity Inc.2024 to now
Founder and CEO. We're building Parafoil, leadership intelligence for high-performance organizations, from Los Angeles.