Founder & builder · ex-business strategist, ex-media exec and journalist

I love building products, teams and organizations.

20+ years across business strategy, technology and journalism. Right now I'm building Parafoil—Leadership Intelligence for high-performance organizations.

Ben Perreau

My work now, and how I got here

My journey from journalist to product leader at startups and Fortune 50 companies has shown me how technology can enhance human potential rather than replace it. After nearly a decade at SYPartners helping CxOs transform their organizations, I kept seeing the same two problems: organizations flying blind, with no real picture of how they behave, and leaders not getting the support they need to deliver the performance expected of them in today's work environment. It inspired me to build something new: AI that democratizes access to exceptional leadership while creating unprecedented psychological safety for growth.

Over the years, I've developed a deep passion for leadership and organizational development. I've guided teams through significant transformations, focusing on empowering individuals, fostering innovation, and leading with empathy. My approach combines strategic vision with a human-centered focus, ensuring that leadership and management practices drive both business success and team fulfillment.

Fun projects and weekend hacks

Notes on leadership, building, and being human with machines

Conversations and coverage

Training magazineReal Leaders Don't Think in SoundbitesReadTrust Be ToldWe're in a Wright Brothers period of leadershipReadQuartzAI automates management: Meet the ‘algorithmic boss’ReadTechTargetHow collaboration platforms are becoming cost-control systemsReadTechTargetWho owns the outcome? Accountability in the hybrid enterpriseRead

Pictures I've taken

Pigeons at dusk over Lake Pichola, UdaipurDurian stall after dark, Jalan Alor, Kuala LumpurTea on the coast path, CornwallRoadside near Cusco, PeruSwimmers in a clearwater coveMorning at Kedar Ghat, Varanasi

Work that leans on light, form and moment. See the portfolio →

Something to build, or just want to talk?